DEALER VS AUCTION | THE SMART WAY TO BUY YOUR NEXT CLASSIC CAR
The classic car world offers enthusiasts more ways than ever to find their perfect car. Online auctions have certainly grown in popularity, driven by convenience and the excitement of a countdown timer. But when it comes to making a confident, long-term purchase, the most secure and considered route is often still through a reputable specialist dealer.
At DM Historics, we speak every day with buyers who have walked away from auctions feeling uncertain, misled, or faced with unexpected costs after the hammer has fallen. Below, we highlight why purchasing through a dealer offers a clearer, safer and more enjoyable experience when investing in a classic car.
1. THE HIDDEN COSTS OF AUCTIONS
When bidding online or in the hall, the hammer price is only the beginning. Most auctions apply a buyer’s premium, typically ranging from 5% to 15% of the selling price. VAT is then added on top of this fee, which can amount to thousands of pounds more than expected.
There are also practical considerations. You may be required to move the vehicle within a short timeframe, and transportation is usually at your cost. Most importantly, the final hammer price is final — there is no discussion, negotiation, or opportunity to address any concerns that may come to light later.
What initially appears to be a good deal can, very quickly, cost more than a well-prepared, dealer-backed example.
2. CONDITION CAN BE UNCERTAIN
Auction descriptions and photos rarely tell the full story. Cars are generally sold as seen, and test drives are often not permitted. Video walkarounds can mask mechanical behaviour that only becomes evident once warm, under load, or on real roads.
A classic car’s true condition reveals itself through:
- Cold start performance
- Oil pressure and temperature stability
- Smoothness of gear change
- Suspension and steering feel
A dealer encourages you to inspect the car thoroughly, test drive it, review its history folder and ask questions. That level of transparency is difficult to replicate at auction.
3. ACCOUNTABILITY BEYOND THE SALE
When buying at auction, the relationship ends when the hammer falls.
When buying from a specialist dealer, the responsibility continues.
A reputable dealer has a name above the door — and a reputation to protect. At DM Historics, every car we present has been inspected by our workshop team and prepared to ensure reliability and enjoyment from day one. If something is discovered post-purchase, you have someone to speak to — not just an invoice and a set of keys.
4. PERSONALISED AND ENJOYABLE EXPERIENCE
Buying a classic car should be enjoyable, not rushed. A dealer offers guidance, time and personalised support:
- Advice on ownership and running costs
- Comparisons between models and specifications
- Support with delivery, registration and ongoing servicing
This is a considered purchase. The process should reflect that.
5. PEACE OF MIND MATTERS
Classic cars are emotional. The right car should excite, not worry.
A dealer provides the confidence of:
- Clear and honest representation
- Verified history and provenance
- Proper preparation and mechanical assurance
- Aftercare and continued support
That peace of mind is difficult to place a price on — but it makes all the difference.
CONSIDERING YOUR NEXT CLASSIC?
Whether you're actively searching or simply exploring options, we’re always happy to offer friendly, expert advice. DM Historics - specialists in sourcing, preparing and presenting classic and modern classic vehicles for confident ownership.